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From CSR to Family

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Qing Deng – Accountant, Jebsen Beverage

A mother’s love is possibly the greatest love there is. When I joined Jebsen nine years ago though, I learned that the love between an employer and its employees can also be immensely profound.

Jebsen has taken great care of me since day one, and its supportive workplace is a pleasure to return to every day. For one, our thoughts matter here: every employee is given a voice through an employee insight survey conducted every two to three years. We also receive company gifts and holidays on our birthdays. Where many companies are driven by profit, Jebsen places a strong emphasis on care – not only for its employees but also the society. Working for Jebsen gives us many opportunities to take part in meaningful community efforts, too. This unique company culture has not only made me a happier employee, but has brought some interesting changes to my own family as well.

All mothers harbour high hopes for their children; I am no different when it comes to my son, Kevin. From a young age I taught him calligraphy and encouraged him to study hard, hoping one day he could serve our society. As a parent I was delighted to find out about Jebsen’s scholarship for employees’ children. Kevin did not disappoint; he won the scholarship twice! My pride at seeing him receive his awards on stage, however, was nothing compared to seeing how deeply Kevin was influenced by Jebsen’s CSR values. Kevin decided to donate a part of his scholarship to his school’s animal rescue programme. His actions motivated some of his classmates to do the same.

There are many ways for Jebseners to get involved in giving back to the community. Kevin and I both volunteered in Jebsen’s “Life is Art” porgramme, where we helped children with autism spectrum disorder (ASD) learn to play African drums. When Jebsen launched Project Morning Star with ORBIS, set to benefit over a million ophthalmic patients in rural China, an opportunity came up for volunteers to visit Chaoshan and Mongolia with the ORBIS team. The spots filled up fast, and Kevin was the only one in our family selected to go. He came back with one particular story about a childless old man who lived alone. Upon seeing Kevin and his fellow volunteers, the man’s haggard and sad face broke into a warm smile. In this simple yet unforgettable moment, Kevin realised just how powerfully one caring act can touch another’s life. Today’s progressive society can certainly use more love and care for the underprivileged, and we believe that everyone is responsible for helping those in need.

As a mother, I naturally want my son to be successful. But even more so I hope he grows up to be a kind and upright person. Experiences with Jebsen and Project Morning Star have definitely given Kevin a nudge in the right direction, making him much more caring and appreciative. Not only that, Jebsen has brought our family closer: on an employee trip to Shanxi province, Kevin and I explored Chinese history and culture together, deepening our bond in the process.

If I had to name my biggest takeaway over the past nine years at Jebsen, it would be this: everything comes down to love. Through its selfless actions, both towards its employees and the society, Jebsen has taught me the importance of being caring. Today this is an attitude I bring to my job, where I always strive for my personal best. In this way my teammates know they can count on my support to make their work smoother and more effective. I like to think of this as one way I am returning the favour to Jebsen, after all that it has done for my family.

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