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The Quiet Observer Sees the Most

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Sharon Li – Corporate Communications Assistant, Jebsen Group

I have a confession: I’m an introvert working in Corporate Communications. The idea is as contradictory as it sounds – people often imagine that working in this field requires someone to be extremely extroverted, ready to give a smile or a handshake to everyone they meet. Who knew that being the exact opposite has its unique advantages?

Instead of buzzing around and working the floors, my colleagues would often see me working behind the scenes quietly at the events I help manage. But that isn’t me taking a break – it is actually me doing some of my most heavy-duty work. It is my observation time; a time where I try to take in as much as I can and learn about the situation and people around me. These periods of hawk-eyed observation have helped me develop spot-on decision-making skills, and have given me a knack for seizing the right opportunities at the right time.

This ability to recognise opportunities is what brought me to Jebsen in the first place. A few years ago, as a Bachelor candidate in Organisational Communication, I was having a summer internship in Germany when I met someone who was interning at Jebsen. She was about to complete her internship, creating an opportunity for me to take over – an opportunity I jumped on, which turned out to be one of the best decisions I have ever made.

I couldn't have chosen a company more willing to develop its employees than Jebsen. From day one, my supervisors trusted me and gave me a lot of exposure that I needed to grow as a professional. I learned firsthand what PR and communications are really about. Behind the field’s perceived glitz and glamour, it’s actually about developing relationships with the media and other stakeholders, using the power of words to influence, and holding events to engage target audiences. My ability to get a good read on people has proven extremely useful in my role, as it allows me to choose and shape my communication tools wisely.

Today, I am taking on bigger roles with greater confidence. I monitor the news, assist in PR planning, and continue developing my language skills through writing news releases and social content. Right now I am working on one of our biggest and most exciting events to date: Jebsen's 125th anniversary. As a bit of a history buff, I am really enjoying putting together posters about our company’s legacy, and I thank my supervisors and colleagues for giving me a chance to do something I love.

Two years into my current role, I remain appreciative of the supportive culture here. Although the corporate communications team is scattered all over China, such physical boundary does not keep us apart. Whenever I need anything, colleagues – whether at nearby desks or from other regions – are always ready with guidance, support and constructive feedback. On top of it all, I love that Jebsen embraces everyone’s diverse personalities. This has made it possible for me, an introvert, to succeed in a corporate communications environment. Of course, there’s a long journey ahead and a lot of room for growth – so I will trek on with eyes and ears open, and continue putting my observation skills to good use!

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