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New milestone for the Group CSR development

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SaSa Chen — CSR Executive, Group Services

Friday 30th August 2013 marked a special day for everyone at Jebsen. The new CSR logo, mascot, showreel as well as CSR ambassadors were introduced to employees during the Jebsen CSR lunch events held in Beijing, Shanghai, Guangzhou and Hong Kong.

The series of CSR lunch events were well received and supported by Group management and local staff, where Jebsen CSR updates were shared and the first 14 CSR ambassadors were awarded by Group Management.

During the sharing seminar, Jebsen CSR enhancement project team, formed by the 2011 batch of trainees, introduced the new CSR logo, the new CSR Slogan (Enrich People’s Life, Enrich Your Life) and the promotion showreel – explaining in detail what CSR means at Jebsen, and the Jebsen CSR Mascot "Jebby".

Last but not the least, as one of the highlights, Group Management handed the CSR ambassador pins and gifts to the newly elected Jebsen CSR ambassadors. Jebsen CSR ambassador, as one of the most important part in the rejuvenation of Jebsen’s CSR programme, will play a bigger role in planning Jebsen CSR activities in the future and strengthening the CSR culture in local offices.
 

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