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SUCCESS STORIES

STORYTELLER
STORYLINE
STORY SETTING
 

Builder of the Brands

#PEOPLE
#EXCELLENCE
#CONSUMER
Frieda Wang – Senior Marketing Manager, Jebsen Consumer

From a shipping agency more than a century ago, Jebsen Group today represents more than 200 leading worldwide brands and is known for realising many legendary brand stories in the Greater China market. I see this as a result of Jebsen’s unique gift for identifying hidden gems among brands, and eventually transforming them into household names......

Master Hong: Jebsen and the Best Years of My Life

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#EXCELLENCE
#CONSUMER
Kam Hong Yim – Assistant Service Manager, Jebsen Consumer

Colleagues often joke that as “Master Hong”, I might be Jebsen’s best known employee (I share a name with one of China’s largest food producers). There is no relation there whatsoever, though the story of how I came to join Jebsen at the age of 22 did have to do with food......

A Campaign to Remember

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#BRANDS
#CONSUMER
Maible Tsui – Assistant Marketing Communications Manager, Jebsen Consumer

If somebody were to take a random snapshot of me at work today, it is likely that the photo will show me doing something creative: brainstorming ideas for marketing campaigns, drawing up solutions to issues, or designing the rundown for an important press launch.......

Making Street Smarts Work

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#BRANDS
#CONSUMER
Eunice Keung – Marketing Manager, Jebsen Consumer

What do women want? That is a million-dollar question, and one that ultimately takes a woman to answer. Being one myself, I naturally understand how easy or difficult it can be to sell a product to a woman......