Displayed Job Title
Consumer Engagement Manager
Job Function
Marketing and Communications
Business Line
Beverage (Fine Wines)
Location
Hong Kong
Job Description
Purpose of the Job
  • The incumbent is responsible for driving and implementing CRM strategies in order to foster customer loyalty through high-quality and effective CRM communication and programs, and boost business growth through analytics driven lifecycle management approaches.
Responsibilities
  • Drive CRM strategies and implement tactics to acquire members and retain customers loyalty from JFW touchpoints to achieve business goals
  • Work closely with digital marketing and e-commerce teams to execute CRM plans, and provide timely post-campaign evaluation and reviews  
  • Suggest new CRM initiatives and liaise with other BUs, merchant partners, shopping malls to enhance customer engagement and member base 
  • Identify customer segments and implement retargeting campaigns to improve conversions 
  • Monitor and report regularly all programs performance and KPI achievement, provide promptly consumer insights, recommendations and action plans for continuous improvement of business performance 
  • Work with IT & other partners for system development across all CRM solutions
  • Monitor and manage yearly budget control
Requirements
  • Bachelor’s degree in Marketing, Business Administration or related discipline
  • At least 6 years’ experience in CRM/Digital Marketing/PR, preferably in Beauty/ Luxury Retail/ Hotel / Telecom fields 
  • Hands on experience in campaign management tools, DMS, lifecycle design, experimentation techniques
  • In depth understanding in campaign performance measurement methods, experience in using BI dashboarding tools for campaign performance analysis, reporting and insight management
  • Strong analytical, customer focused and creative thinking
  • Excellent organizational and communication skills, data analytics and customer metrics measurement skills 
  • Good command in both spoken and written Cantonese and English, Mandarin is preferred

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