Displayed Job Title
Consumer Engagement Manager
Job Function
Marketing and Communications
Business Line
Beverage (Fine Wines)
Hong Kong
Job Description
Purpose of the Job
  • The incumbent is responsible for driving and implementing CRM strategies in order to foster customer loyalty through high-quality and effective CRM communication and programs, and boost business growth through analytics driven lifecycle management approaches.
  • Drive CRM strategies and implement tactics to acquire members and retain customers loyalty from JFW touchpoints to achieve business goals
  • Work closely with digital marketing and e-commerce teams to execute CRM plans, and provide timely post-campaign evaluation and reviews  
  • Suggest new CRM initiatives and liaise with other BUs, merchant partners, shopping malls to enhance customer engagement and member base 
  • Identify customer segments and implement retargeting campaigns to improve conversions 
  • Monitor and report regularly all programs performance and KPI achievement, provide promptly consumer insights, recommendations and action plans for continuous improvement of business performance 
  • Work with IT & other partners for system development across all CRM solutions
  • Monitor and manage yearly budget control
  • Bachelor’s degree in Marketing, Business Administration or related discipline
  • At least 6 years’ experience in CRM/Digital Marketing/PR, preferably in Beauty/ Luxury Retail/ Hotel / Telecom fields 
  • Hands on experience in campaign management tools, DMS, lifecycle design, experimentation techniques
  • In depth understanding in campaign performance measurement methods, experience in using BI dashboarding tools for campaign performance analysis, reporting and insight management
  • Strong analytical, customer focused and creative thinking
  • Excellent organizational and communication skills, data analytics and customer metrics measurement skills 
  • Good command in both spoken and written Cantonese and English, Mandarin is preferred

Success Breeds Success.

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.