Displayed Job Title
Assistant Brand Manager
Job Function
Marketing and Communications
Business Line
Hong Kong
Job Description

Responsibilities (List of Importance)

  • Develop and recommend the assigned brand positioning, marketing and pricing strategy.
  • Responsible for planning, implementation and evaluation of ATL, BTL, roadshows and marketing programs through advertising, digital and social media channels, sales promotions and CRM
  • Monitor the brand performance and identify business opportunities to achieve the revenue target and maximize the ROI
  • Manage product positioning, go-to-market strategies, visual merchandising and pricing to ensure successful execution of product launch and generate customer demand
  • Work closely with sales team to explore possible channels, manage the demand forecast, monitor inventory and product life cycle with purchase plan recommendations
  • Work closely with principal and build rapport, regular review brand performance with action plan
  • Perform market intelligence analysis, competitors’ product comparison and new products evaluation
  • Prepare monthly PSI, A&P budget, sales and marketing reports for management review

Requirements (Education, Experience, Skills, Knowledge, etc.)

  • Degree in Marketing, or Business equivalent disciplines
  • At least 6 years’ experience in all round marketing field, preferred in beauty industry
  • Proven experience in multi-brands management will be advantage
  • Analytical, result-oriented, determined and self-motivated
  • Excellent communication, interpersonal and presentation skills
  • Proficient PC skills, highly analytical and numerate
  • Good command in both spoken and written Cantonese and English, Mandarin is preferred



Success Breeds Success.

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.