Displayed Job Title
Channel Marketing Executive
Job Function
Marketing and Communications
Business Line
Beverage (Beer)
Hong Kong
Job Description
  • Work closely with sales team to plan, execute, monitor and evaluate results of year-round channel marketing programs for General Trade segment
  • Assist in budget planning and resource allocation to optimize marketing resources
  • Coordinate with internal operation team and manage external vendors to ensure execution excellence in promotion programs, trade activities and visibility projects
  • Coordinate with brand marketing team and principal to streamline the right brand message to engage consumers and act as gatekeeper in brand compliance with support of all BTL and social activities to achieve business objectives
  • Support Macau team for logistic arrangements of POSM and draught equipment and provide other promotion supports for Macau market
  • Generate new marketing ideas to keep abreast with market trends as pioneer in beer category
  • Conduct internal reports for regular channel marketing presentations and support ad hoc project as required


  • Degree in in Marketing , Communications or other related discipline
  • At least 2 years’ experience in channel marketing, preferably in FMCG
  • Experience in consumer and brand centricity, B2B or B2C distribution model is preferred
  • Good communication and organization skills, detail minded with strong marketing and art judgements
  • Well-organized, detail-minded with strong marketing and art judgements
  • Self-motivated and proactive with creative thinking and able to work under pressure
  • Proficient in MS Office (e.g. PowerPoint)

Success Breeds Success.

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.