Displayed Job Title
Marketing Communications Executive
Job Function
Marketing and Communications
Business Line
Beverage (Beer)
Location
Hong Kong
Job Description
Purpose of the Job
  • The incumbent is responsible for supporting marketing campaigns implementation (Offline & digital) for sustaining brand presence of assigned brands
Responsibilities
  • Coordinate both online & offline advertising and promotional campaigns with agencies and internal stakeholders to ensure smooth implementation of the campaigns to meet business goals & pre-aligned KPIs
  • Work closely with the team to develop and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy
  • Prepare performance analysis report on campaign effectiveness via Google Analytics and/or Google Ads platforms, provide recommendations for campaign  Optimisation
  • Liaise with agencies for media-oriented creative executions. 
  • Conduct research for and propose creative communication tools 
  • Stay abreast of media updates and trends, behavioral changes of audiences, and best practices, share new insights and recommendations with the team
  • Provide Support to any ad-hoc marketing duties
Requirements
  • Degree holder preferably in Communications, Marketing or Business related discipline
  • 2 years relevant experience is required. Experience in Media Agency is an advantage
  • Detailed-minded with good analytical skills. Strong attention to detail in crafting spreadsheets and presentation reports
  • Creative thinking, attention to details, self-motivated, Strong sense of responsibility and prioritization
  • Eager to learn about different media platforms and social media marketing in general
  • A proactive team player with strong communication and interpersonal skills
  • Good command of both written and spoken English and Chinese

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With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

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