Displayed Job Title
Marketing Communications Executive
Job Function
Marketing and Communications
Business Line
Beverage (Beer)
Location
Hong Kong
Job Description
Purpose of the Job
  • The incumbent is responsible for supporting marketing campaigns implementation (Offline & digital) for sustaining brand presence of assigned brands
Responsibilities
  • Coordinate both online & offline advertising and promotional campaigns with agencies and internal stakeholders to ensure smooth implementation of the campaigns to meet business goals & pre-aligned KPIs
  • Work closely with the team to develop and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy
  • Stay abreast of media updates and trends, behavioral changes of audiences, and best practices, share new insights and recommendations with the team
  • Prepare performance analysis report on campaign effectiveness via Google Analytics and/or Google Ads platforms, provide recommendations for campaign optimizations
  • Liaise with agencies for media-oriented creative executions.
  • Handle customers’ enquiries and service relevant customer comments and respond accordingly
  • Assist in develop, manage and execute CRM program to enlarge membership database
  • Participate and assist in all marketing activities and events
  • Perform other ad hoc projects as assigned
Requirements
  • Degree holder preferably in Communications, Marketing or Business related discipline
  • 2 years relevant experience is required. Experience in Media Agency is an advantage
  • Detailed-minded with good analytical skills. Strong attention to detail in crafting spreadsheets and presentation reports
  • Creative thinking, attention to details, self-motivated, Strong sense of responsibility and prioritization
  • Eager to learn about different media platforms and social media marketing in general
  • A proactive team player with strong communication and interpersonal skills
  • Good command of both written and spoken English and Chinese

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