Displayed Job Title
Marketing Mgr or Assistant Mgr, Digital and Brand
Job Function
营销和传播
Business Line
饮料 - 洋酒
Location
上海
职位描述

Job Purpose:

To support the line manager to achieve assigned brand marketing objectives. At the same time to be reponsiblie for the digital marketing area and support the E-commerce sales team to drive brand and business grows. 

 

Responsibilies:

1) Digital Marketing:

  • Assist line manager to set digital and ecommerce plan to help drive brand and business grows. Work on the action plans to achieve goals on business
  • Align and execute social media plans from planning to execution, in compliant with brand communication goals and guidelines.
  • Responsible for ATL campaign communication strategy design and landing
  • Source, identify and build sustainable partnership with social / digital platforms, KOL and brand advocates in a holistic digital marketing management.
  • Actively track, measure the effectiveness of digital media efficiency, monitor investment ROI towards paid social clients, and take learning for future plan optimization.
  • Regularly monitor social media trends, market insights, explore new digital media platform and tools, and competitor information acquirement.
  • Work very closely with E-commerce Sales teams to drive business grows

2) Brand Management:

  • Execute branding marketing plan and drive brand growth for assigned brands
  • Support on the development of portfolio budgets, brand plans and manage the spending
  • Implement the brand building activities. Maintain brand standards with clear brand positioning
  • Builds collaborative relationships with Principals, Sales, Trade Marketing, Finance and Operations

成就成功

历经百年商海磨砺,捷成的成功始终源于我们对合作伙伴、社会团体,以及我们最宝贵的财富 —— 捷成员工的忠实承诺。

我们为每一位追求卓越的员工提供职业发展的良机,让他们与全球高端品牌合作创造机遇,同时在多元化的工作环境里持续成长和得到发展机遇。

在这里,成就成功。