Displayed Job Title
Senior Marketing Manager / Marketing Manager
Job Function
Business Line
饮料 - 啤酒


  • Direct and lead the Channel Marketing team for on-premise and general trade channels of HK Beer Division
  • Develop channel marketing strategies and ensure marketing programs will be executed in a timely and cost-effective manner, as well as to achieve business goal
  • Responsible for developing, delivering and implementing channel marketing plans 
  • Manage both internal and external stakeholders including but not limited to internal Sales Channels, Brand Marketing team, principals, 3rd party vendors and business partners to maximize channel marketing impact within budget
  • Analyse channel marketing related data and information using data analysis tools to generate insights for helping management team to make business decisions by identifying various facts and trends 
  • Supervise the preparation of marketing reports, presentations, researches, budget planning and market updating
    Prepare the yearly channel marketing budget exercise and manage the control of overall channel marketing budget


  • Bachelor’s Degree or above in Marketing or relevant disciplines
  • Minimum 8 years’ channel marketing experience in FMCG / related industry with minimum 4 years of experience in managerial level
  • MNC experience is preferred
  • Strong leadership, supervisory and motivating skills
  • Independent, proactive and able to work under high pressure
  • Good command of written & spoken English and Chinese
  • Proficient in Power BI and other analytics tools is a plus
  • Candidates with less experience will be considered as Marketing Manager


历经百年商海磨砺,捷成的成功始终源于我们对合作伙伴、社会团体,以及我们最宝贵的财富 —— 捷成员工的忠实承诺。