Displayed Job Title
CRM Manager
Job Function
Business Line

Purpose of the Job

  • The incumbent is responsible for developing and executing CRM strategies in order to foster customer loyalty through high-quality and effective CRM communication and programs, and boost business growth through analytics driven lifecycle management approaches.


  • Lead and manage the CRM team in driving customer database growth and member sales
  • Design and drive CRM strategies and tactics to acquire and retain customers via a loyalty Reward Program and CRM lifecycle programs to achieve business goals
  • Work closely with brand marketing team, and retail marketing and ecommerce team to execute CRM plans, and provide timely post-campaign evaluation and reviews
  • Monitor and report regularly all programs performance and KPI achievement, provide promptly insights, recommendations and action plans for continuous improvement  
  • Proactively exploit joint CRM promotion opportunities with external partners to grow customer database and sales
  • Work with IT & other partners for system enhancement across all CRM solutions
  • Keep abreast of the latest CRM development and trend in the market, and give recommendation and insight to the company
  • Monitor and manage yearly budget control


  • Degree holder in Marketing, Business Administration or related discipline
  • At least 6 years’ experience in CRM/Marketing, preferably in retail industry
  • Hands on experience in campaign management tools, DMS, lifecycle design, experimentation techniques
  • In depth understanding in campaign performance measurement methods, experience in using BI dashboarding tools for campaign performance analysis, reporting and insight management
  • Strong analytical, customer focused and creative thinking
  • Good interpersonal and communication skills and self-motivated
  • Proficient PC skills, familiar with SQL and VBA is an advantage
  • Good command in both spoken and written Cantonese and English, Mandarin is preferred


歷經百年商海磨礪,捷成的成功始終源於我們對合作夥伴、社會團體,以及我們最寶貴的財富 —— 捷成員工的忠實承諾。